Some have said the NFL makes too much out of the schedule release.
I beg to differ.
The schedule dictates everything. Whether it’s planning a road game or your first visit to Lambeau Field, the schedule matters. Without specific dates you can’t book a hotel room. Without specific dates you don’t know if you will be away on business or locked in to your nephews 5th birthday bash during a key NFC North battle.
Without a specific schedule you don’t know if you can anticipate happiness or sadness on Thanksgiving.
Yes, the NFL makes a big deal out of the schedule. They do because a lot of fan schedules revolve around THEIR schedule.
That’s how you know you have an amazing brand. When what you offer changes the way hordes of people behave…
Now if you’ll excuse me, I have to run and get a Grande, non-fat, no-whip, Mocha Latte.
Can’t wait to see the Packers 2015 schedule!